Week 6 - February 15, 2012

February 14, 2012 - Valentines Day and the day before class
So today I joined LinkedIn. Yes, it is required of the course. I'm not quite sure how to use it. I was surprised at the number of possible connections I already had. I wish I understood it a bit better. I guess I'm just used to the way Facebook works. LinkedIn will be something new.

Class:

Class was fun tonight! We learned about Market/Marketing Research. There is actually a difference between the two but it is very small and hard to describe. I liked learning about marketing research. "The steps in a marketing research project are:

1. Identify and formulate the problem/opportunity
2. Plan the research design and gather primary data
3. Specify the sampling procedures
4. Collect the data
5. Analyze the data
6. Prepare and present the report
7. Follow up"

See chapter 8, page 115 of the text book I mentioned in an earlier post.

I found it interesting that the text talked about secondary data before primary data. But I guess that is because of the fact that there was a lot more to be said once they started talking about primary data.
While we talked about marketing research I somewhat thought of my English 2010 class, where I have to write a persuasive research paper that is due at the end of the semester. All of the different ways of gathering research, and the different processes and ideas involved in the research were interesting to read. I enjoyed the chapter and the lecture in class.

Our discusssion/case study this week was on a site called Look Look. It was a bit hard to talk about some of the questions because the page has changed. After looking at it some more after class, I think it is the same people but they have changed it. They don't have as much information available as might have been available in the past.

I'm sorry this post is so late. I was pretty tired after class last week. I'll talk about current things that have happened or I noticed between class on the 15th and the class tonight.