Last week was Entrepreneur Week. I feel a little bad about not going to it, but I enjoyed my Wednesday with no class. I got to celebrate my Birthday. :)
So this week is chapter 15. Sounds interesting right? Well, it actually kind of is. It builds on what we learned two weeks ago. Some of that stuff just feels like forever ago. But this chapter had some nice points of review as well as some new information. The full title of the chapter is Advertising and Public Relations. It's interesting that the now famous Tour De France began as a publicity stunt. I couldn't believe it when I read that in the chapter.
The professor provided an overview of Entrepreneur Week and showed some of the videos/websites that were shown during presentations. I took a few notes on this and that helped me understand what happens at Entrepreneur Week a little better.
There have been some questions about the class blog assignment so the professor talked about that a bit. One thing he said was that some of the questions he has been asking us as part of our class involvement quizzes could probably be copied and pasted into our blog posts. I think I might do a little of this. There was one answer that I typed that I really liked and wanted to include in my blog. So I'm considering it, but I'm pretty sure I probably will include some of my write out answers.
The topics that we reviewed from the last class were really quite useful. I like the diagrams my professor drew, so I wrote them in my notes. If I can later I will scan in part of my notes and post the picture as an edit to this post.
From a question in the quiz:
I really enjoyed the class. I feel bad because I feel like I can't
remember much. Well public relations and advertising are much more than I
thought they were. Advertising is really what I thought of at the
beginning of this class as 'marketing'. I'm glad I've gained some new
perspectives and insight from this class. I guess one way of putting it
is that advertising is a process, but it can happen slowly or quickly.
The process is generally the same, but different in type, variation,
and speed for different products, services, target markets, and
companies/organizations. I guess I remember more than I thought.
I'm not sure how accurate my analysis is but that is what I thought of while taking the quiz and looking at the text to try and help me remember what we learned/talked about last week.
The class discussion on MySpace was difficult. I determined one thing though, I'm glad I never joined MySpace. I do not like the fact that they really did not have any rules about content. That is an issue that I think companies might have struggled with when the were deciding whether or not they should join MySpace.
I did my presentation last week too. I say last week because of when I am writing this. It went pretty well. I wish I had not had such a hard time making the video. I learned a lot though and I hope the video has helped some people out there, as I posted it on YouTube, with signing up for and using Facebook.
If I can I will embed my video below:
Wednesday, April 18, 2012
Week 11 - March 28, 2012
Today we covered chapter 14. This chapter is about Promotion, though that is not the official title of the chapter. The official title is Integrated Marketing Communications. It was an interesting chapter. Like the chapter we covered last week, so many of the definitions are similar. Thus, it is easy to get confused.
I also volunteered to do a presentation on Facebook. I'm a bit nervous, but I'm looking forward to it.
One important thing in this chapter is the "promotional mix the combination of promotional tools-including advertising, public relations, personal selling, and sales promotion-used to reach the target market and fulfill the organization's overall goals." The chapter also discusses communication. This includes the communication process. It was nice reading/learning about this again as I took Interpersonal Communications a few semesters ago. So I guess in some ways it was a review and in some ways not as it is understanding communications from a business/marketing perspective. It really is interested how my classes seem to overlap.
The chapter also talks about "the goals and tasks of promotion" and "promotional goals and the AIDA concept". There are also sections about "factors affecting the promotional mix" and "integrated marketing communications". The chapter really covers a lot.
AIDA stands for Attention, Interest, Desire, and Action. As I've moved through the following chapters things are starting to make more sense, but I still feel a little bit confused.
Our case discussion was about Wicked and there was a question about it on the Class Involvement Quiz. I mean no offense to those who allowed me to be a part of their group that night, it was just different. A different dynamic.
My response to the question:
I didn't possibly understand the material as well as I thought I did. Also, I appreciate the group I usually discuss with. It was very different and I'm not sure how to compare the productivity, working with a different group. That push is more "aggressive", AIDA is important, there is a lot more to promotion than I thought. Having a good understanding of the terms is very important.
As I mentioned understanding the terms is important, as are the principles and other concepts. I'm going to try and find some time to review before the final exam. It's not easy managing my time as a college student, but I am learning.
I also volunteered to do a presentation on Facebook. I'm a bit nervous, but I'm looking forward to it.
One important thing in this chapter is the "promotional mix the combination of promotional tools-including advertising, public relations, personal selling, and sales promotion-used to reach the target market and fulfill the organization's overall goals." The chapter also discusses communication. This includes the communication process. It was nice reading/learning about this again as I took Interpersonal Communications a few semesters ago. So I guess in some ways it was a review and in some ways not as it is understanding communications from a business/marketing perspective. It really is interested how my classes seem to overlap.
The chapter also talks about "the goals and tasks of promotion" and "promotional goals and the AIDA concept". There are also sections about "factors affecting the promotional mix" and "integrated marketing communications". The chapter really covers a lot.
AIDA stands for Attention, Interest, Desire, and Action. As I've moved through the following chapters things are starting to make more sense, but I still feel a little bit confused.
Our case discussion was about Wicked and there was a question about it on the Class Involvement Quiz. I mean no offense to those who allowed me to be a part of their group that night, it was just different. A different dynamic.
My response to the question:
I didn't possibly understand the material as well as I thought I did. Also, I appreciate the group I usually discuss with. It was very different and I'm not sure how to compare the productivity, working with a different group. That push is more "aggressive", AIDA is important, there is a lot more to promotion than I thought. Having a good understanding of the terms is very important.
As I mentioned understanding the terms is important, as are the principles and other concepts. I'm going to try and find some time to review before the final exam. It's not easy managing my time as a college student, but I am learning.
Week 10 - March 21, 2012
Last week was spring break. I enjoyed my break, but wish I hadn't gotten sick during it. I'm still not feeling the greatest, but I just have to do what I can to get my homework done.
Week before last I had thought of something I liked while reading the chapter and almost started writing my blog post, but I decided to wait. Well today I have learned my lesson, as I am about to start reading shortly, I am going to have my browser open to write this post. Better I get it on here now, before I forget about it later.
This week we are studying "Marketing Channels and Supply Chain Management", chapter 12 in the text. I've only read a few pages, so far, but I'm enjoying it. I didn't realize how much is involved in making it so I can go buy several items or see several brands at one place, this chapter is illuminating that. For example the difference between marketing channels also known as channels of distribution and supply chains. They are different things.
I actually got a bit confused on some of my definitions in class. I am still not feeling well, so that is a factor. I enjoyed the discussion about Dell and the video discussion about Sephora. Dell's use of JIT(Just In Time) seems pretty common now. I wonder if they are still manufacturing in India. The video quiz was nice. There are so many different types of distribution. I think I might need to review them. I actually made some notes about things I was unsure of. Being the first class after Spring Break, I think it was OK. I need to get back into the studying habit, which will be easier as I feel better.
I found out I don't have to do posts when we have an exam, but I think I will anyway. It's a nice way to sum up and remember what I have learned so far. Reviewing definitions is a good study tip. One that I think I will try and follow before class next week.
Week before last I had thought of something I liked while reading the chapter and almost started writing my blog post, but I decided to wait. Well today I have learned my lesson, as I am about to start reading shortly, I am going to have my browser open to write this post. Better I get it on here now, before I forget about it later.
This week we are studying "Marketing Channels and Supply Chain Management", chapter 12 in the text. I've only read a few pages, so far, but I'm enjoying it. I didn't realize how much is involved in making it so I can go buy several items or see several brands at one place, this chapter is illuminating that. For example the difference between marketing channels also known as channels of distribution and supply chains. They are different things.
I actually got a bit confused on some of my definitions in class. I am still not feeling well, so that is a factor. I enjoyed the discussion about Dell and the video discussion about Sephora. Dell's use of JIT(Just In Time) seems pretty common now. I wonder if they are still manufacturing in India. The video quiz was nice. There are so many different types of distribution. I think I might need to review them. I actually made some notes about things I was unsure of. Being the first class after Spring Break, I think it was OK. I need to get back into the studying habit, which will be easier as I feel better.
I found out I don't have to do posts when we have an exam, but I think I will anyway. It's a nice way to sum up and remember what I have learned so far. Reviewing definitions is a good study tip. One that I think I will try and follow before class next week.
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