Update/clarification:
OK, I'm writing this prior to class this week. I wrote about Twitter because joining twitter was an assignment/part of the class. Also, Tweeting my professor in class is extra credit. Joining Twitter was a big thing, as is starting to blog. If you ever need some more clarification please feel free to let me know through a comment. I will get back to you as soon as I can, remember I moderate comments.
Class:
Tonight we went over chapter seven in the book. It talks about segmenting. Segmenting is dividing a market into different segments or groups. This can be done using different factors or bases: Geographic, Demographic, Psychographic, and Benefit are some of the ones I remember. We also had a reminder of what the 4 P's or Marketing Mix are: Price, Product, Placement, and Promotion. I'm glad we reviewed this quickly. It is something I have a hard time remembering.
I have to join LinkedIn before next week as it is an assignment with an associated quiz. It's interesting how you divide up the market and figure out how you want to target a market segment or segments. We also went over a case study for Coke Zero. I can't believe it took two years to re-release Coke Zero in the US with the new color scheme, granted maybe the case study was off. Either way, I'm not a big fan of Diet Coke, etc. I'm more of a Sprite or Root Beer person.
In case you were wondering the text book we are using is MKTG by Charles W. Lamb, Joseph F. Hair, Jr. , and Carl McDaniel 3rd edition.
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