OK, so I'm writing this the day after class as I was tired last night. I wish I had written it, granted it probably wouldn't have made much sense. Last night we covered Chapter 5 in our text book. So we learned about LinkedIn in the instructional presentations by classmates. I liked learning about the Consumer Decision Making Process. I'll admit I had to look at the powerpoint, it's amazing what you can forget in just a short amount of time. We also learned about the factors that influence a buying decision and some different aspects of buyer/consumer behavior.
Some of the different factors can be(source one of the powerpoints from class):
- Social
- Cultural
- Individual
- Psychological
I wonder how many times I have bought something then questioned it, or how often others have. That is Cognitive Dissonance. There are so many different aspects to marketing, I don't think I realized how many and yet there are still more. This is only the fourth week of the semester.
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