Tonight we are covering chapter 16, Sales Promotion and Personal Selling.
I can't believe it. I'm caught up on my blog posting. It feels good. I'm sorry I've been behind. I hope I have some good stories to post after class tonight. So far, I like how the case study article was partially mentioned, if only in topic, in the chapter. That was a nice change and helped me tie things together.
Class:
We watched a video on YouTube called "Social Media Revolution". I've seen videos like that in at least one of my other classes before. We talked a bit about the final and what is going on with that as it is coming up. We watched a clip from the family man to help us understand and recognize personal selling. We watched another video clip about Vans and our case discussion was about Ron Popeil. I'm kind of surprised, I know some of the key advertising terms he used such as "But wait there's more," but I don't really remember him. Maybe I was too little or something. I thought of Billy Mays and some of those commercials when we were discussing the case.
I like my response to the class involvement quiz that covered this week of class. Granted I answered it on the 25th, but I like it. It is based on a question about personal selling being headed for extinction:
No I don't
think personal selling is headed for extinction. It's important. What
caused me to choose the digital camera I chose, granted this is at least
a little over a year ago now, was the sales person telling me his
experience. I probably would have paid the more expensive price at that
store if they had had it in. I ended up buying the camera he recommended
from another store and I still love it. It is great for taking pictures
and even the low quality video isn't too bad, it's better than nothing.
Also, personal selling can be applied to other aspects. Such as selling yourself to a company, boss, new product ideas etc. We like to be involved and there are so many different products out there. How do you think those cute kids doing fundraisers manage to sell you a bit more than were originally planning to?(I used to do well at school fundraisers). They probably do a bit of personal selling with small talk and being cute...showing their personality etc. No I don't think personal selling is headed for extinction. In fact it is probably growing with how competitive things can be.
This was an interesting chapter. When it talked about the fact that manufacturers like rebates, according to the text"because the purchaser must mail in a rebate form and usually some proof of purchase, the reward is not as immediate" and later says, "The Federal Trade Commission estimates that only half of consumers eligible for rebates collect them." This has had me thinking about some of the things I could have done for rebates. For example the rebate we could have used when we bought my graphing calculator, but never got to using it. I think some of that could also apply to sweepstakes and contests, also "tools for consumer sales promotion". I've gotten receipts back with a URL to go take a quiz and enter for a chance to win a gift card, one that I really wanted to do recently had the contest/sweepstakes end before I could or remember to get to it. It makes me wonder how many people actually enter those contests. I also found it interesting that a Happy Meal toy is a premium "an extra item offered to the consumer, usually in exchange for some proof that the promoted products has been purchased." Yet it also makes sense. How many times did I beg my parents to buy an extra Happy Meal so I could get another Beanie Baby? Or an extra Burger King Kids Meal so I could get another Pokemon Toy. There are other examples of this too. Point is, premiums really can work. As do others tools for consumer and trade sales promotion.
I guess I had more to say than I thought I did.
Also, personal selling can be applied to other aspects. Such as selling yourself to a company, boss, new product ideas etc. We like to be involved and there are so many different products out there. How do you think those cute kids doing fundraisers manage to sell you a bit more than were originally planning to?(I used to do well at school fundraisers). They probably do a bit of personal selling with small talk and being cute...showing their personality etc. No I don't think personal selling is headed for extinction. In fact it is probably growing with how competitive things can be.
This was an interesting chapter. When it talked about the fact that manufacturers like rebates, according to the text"because the purchaser must mail in a rebate form and usually some proof of purchase, the reward is not as immediate" and later says, "The Federal Trade Commission estimates that only half of consumers eligible for rebates collect them." This has had me thinking about some of the things I could have done for rebates. For example the rebate we could have used when we bought my graphing calculator, but never got to using it. I think some of that could also apply to sweepstakes and contests, also "tools for consumer sales promotion". I've gotten receipts back with a URL to go take a quiz and enter for a chance to win a gift card, one that I really wanted to do recently had the contest/sweepstakes end before I could or remember to get to it. It makes me wonder how many people actually enter those contests. I also found it interesting that a Happy Meal toy is a premium "an extra item offered to the consumer, usually in exchange for some proof that the promoted products has been purchased." Yet it also makes sense. How many times did I beg my parents to buy an extra Happy Meal so I could get another Beanie Baby? Or an extra Burger King Kids Meal so I could get another Pokemon Toy. There are other examples of this too. Point is, premiums really can work. As do others tools for consumer and trade sales promotion.
I guess I had more to say than I thought I did.
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